| SOAK, WASH, RINSE, SPIN |
| The Tolleson Method |
| SOAK |
| WASH |
| RINSE |
| SPIN |
| The Liz Claiborne Account |
| Moving the mark toward a position highly relevant to contemporary women, hundreds of flower, flame, gem, star and geometric shapes were generated. |
| Slide 9 |
| Slide 10 |
| Slide 11 |
| Slide 12 |
| Slide 13 |
| Slide 14 |
| Slide 15 |
| Slide 16 |
| Slide 17 |
| Slide 18 |
| Slide 19 |
| Slide 20 |
| DIFFERENTIATE |
| COLLABORATE |
| INNOVATE |
| VALIDATE |
| CULTIVATE |